WELCOME TO LANOYCE

Lanoyce was founded with a clear vision; to provide unmatched buying and selling services to the luxury yacht sector. As a boutique brokerage specialising in luxury motor yachts and adventure boats, we blend extensive industry experience with a passion for delivering superior customer service.

We focus on connecting discerning buyers and sellers of premium vessels through a personalised, results driven approach. With hands on experience across a diverse cross section of the marine industry, we understand the nuances of the market, and the unique needs of our clients. Our background in sales, marketing, commercial yachting, business management, and law, allows us to deliver exceptional outcomes consistently.

At Lanoyce, attention to detail isn’t just important, it’s foundational. We continuously strive to be better today than we were yesterday, refining every detail to ensure our clients experience nothing short of excellence. Transacting yachts can be a complex and challenging journey, however when partnering with Lanoyce, we will handle the heavy lifting. Our process driven approach simplifies your involvement, while providing complete transparency.

Our real-world experience on the water provides deep insights into precisely what buyers seek, and our extensive industry knowledge, market insights, and professional networks empower our clients to make confident, informed decisions.

We are dedicated not just to transactions, but to fostering lifelong relationships built on trust, transparency, and shared enthusiasm for the boating lifestyle. Whether you are buying your dream yacht, or preparing to sell your vessel, our bespoke, detail oriented services ensure every step of the process is seamless and rewarding.

Lanoyce about page welcome

OUR TAILORED SERVICES

LANOYCE BUYER ADVOCASY

From a bespoke search, through to settlement and beyond. Lanoyce takes care of your best interests through what can often be a complex and challenging process. Learn about how we support you in purchasing your next yacht.

A LANOYCE SIGNATURE SALE

Expert advice, marketing excellence, transparent reporting, and process driven execution. Lanoyce delivers a blend of traditional and modern strategies to deliver exceptional results. Learn about how we will get your boat sold.

JAY LANCASTER

Founder & Managing Director

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Jay is a seasoned marine professional with a dynamic skill set and extensive industry knowledge. His passion for the ocean began at age seven, growing up surfing on the Gold Coast. This evolved into a love for boats, ranging from fishing trips with friends to exploring Indonesia’s remote islands on surf charters. Jay’s connection to the sea has shaped both has personal and professional life. His career spans a broad spectrum of roles within the marine industry, from founder to business leader, international yacht broker, and superyacht crew member, working in every capacity from deckhand to captain, on vessels ranging from 20m to 74m. Jay’s background is rich in hands on experience across many sectors of the marine industry, giving him a unique insight into what drives its success. Before diving into the marine world in 2011, he honed his skills in residential real estate, project marketing, and founded Billabong’s in-house audio visual department. He also contributed to his family’s event production company. Read More

Business strategy, management, sales, marketing, and negotiation are the cornerstones of Jay’s professional toolkit.

He’s driven by a relentless pursuit of excellence and always look for ways to raise the bar. Whether it is helping clients achieve a premium result when selling their boat, assisting them with acquiring their next, crafting innovative business strategies, or leading teams, he’s passionate about delivering results and making meaningful connections. Read Less

Lanoyce about page Jay Lancaster

KATIE JOYCE

Administration & Legal

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Katie is a detail-driven operations specialist with a deep connection to the water. A dedicated mum and lifelong soccer player, she brings discipline, calm focus, and care to every client interaction, keeping deals moving and standards high.

Prior to moving to Australia, Katie spent seven years in legal operations with the Government of Canada’s prosecution service, progressing to district-wide management and refining her ability to run complex, multi-party processes. Since 2021 she has worked as a paralegal, applying legislative analysis, contract drafting and review, precise document preparation, and transaction coordination to deliver smooth, well-governed outcomes, capabilities she now channels into Lanoyce’s contracts, compliance, and client communications.

Katie holds a Bachelor’s degree (Dean’s and President’s Honour Rolls) and a Paralegal Certificate with Distinction, including advanced coursework in contract law. That academic rigour underpins the systems and workflows she assists with across the business. Read More

Years of sailing and racing have given her an intuitive feel for the boating lifestyle. While family is her north star, her passion for time on the water hasn’t waned, helping her connect with clients and guide them with clarity, momentum, and warmth. Read Less

LANOYCE IN THE WILD

A behind the scenes look into the moments that power our passion.